Bad design sends the wrong message.
Instead, let's make something
delightful CleAr intuitive EffeCtive ElegAnt Fun Engaging aCCessible magical beautiful seamless Radical smooth inClusive responsive Fast reliable
Drop me a line and we'll get started.

Don’t Get the Wrong Idea is a UX design studio building and helping people (maybe you??) build clear, intuitive digital products. I design interfaces and experiences that communicate clearly, work as expected, and are an absolute pleasure to use.

Case Studies

These are some of the projects I've worked on in the last few years. They represent a wide range of media, but all share the comommon goal of creating something that is easy to understand and a joy to experience.

MindHive

A calm, minimalist task manager designed around reducing cognitive load and helping people focus on what matters right now.

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UX UI Dev

GradSync

A visual degree-planning system that helped students, advisors, and administrators navigate complex graduation requirements without losing their minds.

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UX UI Dev

Super Nova Smash!

A fast, chaotic tabletop game powered by a mobile app — designed to explore real-time UX, attention, and decision-making under pressure.

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UX UI Dev

Fallacy Detected

A friendly, robot-powered shortcut for calling out logical fallacies online without escalating the argument.

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UX UI Dev

Cinematic Interfaces

Interactive apps designed for film — interfaces that have to work as real software and as cinematic props.

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UI Motion Sound

Other Projects

These aren't case studies, but they still things I made that represent my work and my thinking.

Validin

Clean, elegant form validation for modern web apps.

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UX UI Dev

Repeaterrrr

A no-nonsense repeating timer—perfect for workouts, meditation, or anything you need to do on repeat.

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UX UI Dev

Cinch

A simple, streamlined way to combine, compress, and cache your web files.

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UX UI Dev

Orderly

The world's best, easiest, most flexible CSS grid system.

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UX UI Dev

Square1

A plug-and-play responsive image slider for any web project.

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UX UI Dev

Testerrific

A fast, flexible, reactive way to test code in real time.

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UX UI Dev

Caldwell

A modern, responsive site showcasing an apartment building in Lynn, MA. Design by Brave New Day.

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UX Dev

230 Ash

A clean, responsive site showcasing 230 Ash’s boutique apartment living in Portland. Design by Brave New Day

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UX Dev
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